More than sites, we create experiences. Your brand has its own way of seeing and thinking about the world, its digital setting must reflect this. 

The art of designing a useful and enjoyable user experience that prioritizes easy to access information.
WEBSITE DESIGN.

Probably, the most dynamically developing and the most effective marketing communication platform, the web offers virtually unlimited possibilities for conveying your message. We design websites that are human centered with a combination of research and creativity to influence people’s actions. 

The art of designing.

Useful, accessible and enjoyable user experiences but features that will meet user needs.
A method. To prioritize information and make it easy to access.
website design services

Your website

is the core of

your online marketing

activities. If you look

at the marketing

channels, what they

do is bring visitors

to your site.

The main purpose of a website is turning these visitors into customers. In marketing terms this is called conversion. A bad website will cause you to waste money on other marketing methods because you don’t need more visitors if you can’t turn them into customers. So, the better your website is the more visitors are converted into your customers.

Is your website

converting?

website design by life in design
Website design.
Corporate website.
website design by life in design
Services website, design and build.
website design by life in design
Corporate website, content, videos, design.
website design by life in design
Ecommerce website.
website design by life in design
Ecommerce, content, art direction.
website design by life in design
Ecommerce website, product design, content.
design services by life in design
Corporate website, content, design and build.
website design by life in design
Product website, design and build.
website design by life in design
Ecommerce website, product design.
website design by life in design
Ecommerce website, content creation.
website design by life in design
Website for shop.
The art of designing.

Useful, accessible and enjoyable user experiences but features that will meet user needs.
A method. To prioritize information and make it easy to access.
The art of designing.

eCommerce Website
Popular for businesses that sell products online, such as cosmetics, fashion, and electronic products. Your website design will need to clearly display what you’re selling and encourage customers to click the ‘check out’ button. Thoughtful web design to mirror your targeted customer base will have a big impact on your sales growth.

Information Website
Popular for businesses that have an offline presence, such as hospitality, construction, or legal industries. Your website will need to answer any potential customer questions and your call to action will likely be a phone call or contact form. Building trust is important, and customers should know where to find you, what you do and who you are.

ORGANIZATIONS HAVE A NEED TO COMMUNICATE TO STAKEHOLDERS THEIR POSITIONS ON ISSUES AND MAKE AUDIENCES AWARE OF THEIR PRODUCTS AND SERVICES. MANY TIMES THE COMMUNICATION NEED, SUCH AS A WEB SITE, IS TRIGGERED BY A CHANGE OF STRATEGIC DIRECTION OR A NEW OFFERING. IDENTIFYING THE REASONS OF THE SITE’S EXISTENCE AND WHAT IT IS SUPPOSED TO ACHIEVE ARE THE FIRST STEP IN THE PROCESS. THE GOALS AND OBJECTIVES THAT ARE ESTABLISHED AT THE OUTSET OF THE PROJECT INFORM ALL FUTURE DECISIONS, FROM SITE STRUCTURE AND NAMING CONVENTIONS USED IN THE NAVIGATION TO THE VISUAL DESIGN OF THE SITE.THE FIRST STEP IN THE DEFINITION PROCESS IS INTERVIEWING THE ORGANIZATION’S STAKEHOLDERS TO IDENTIFY THE STRATEGIC GOALS OF THE SITE, UNDERSTAND KEY AUDIENCE NEEDS AND IDENTIFY KEY COMPETITORS. THE GOAL OF THE DEFINITION STEP IS TO IDENTIFY THREE MEASURABLE KEY OUTCOMES THAT ARE DIRECTLY RELATED TO THE STRATEGIC GOALS OF THE ORGANIZATION. THE CHALLENGE IN THIS STEP IS LIMITING THE NUMBER OF GOALS. MOST ORGANIZATIONS WILL HAVE MORE GOALS THAN THEY KNOW WHAT TO DO WITH, AND EACH DEPARTMENT BELIEVES THEIR INDIVIDUAL UNIT’S GOALS ARE THE MOST IMPORTANT. BEING ABLE TO BRING FOCUS TO ORGANIZATIONAL GOALS WILL MAKE DEVELOPING THE SITE EASIER AND MAKE THE FINAL PRODUCT MORE EFFECTIVE.
ONCE ALL THE INFORMATION AND ASSESSMENTS GATHERED FROM THE STAKEHOLDER INTERVIEWS ARE COMPLETED, THEY SHOULD BE COLLECTED IN A WELL-FORMATTED PROJECT BRIEF. (THE ASSIGNMENT FOR LESSON 4 WILL CONTAIN A PROJECT BRIEF OUTLINE YOU CAN REFER TO.) THE BRIEF CONTAINS THE FOLLOWING ELEMENTS.
  • PROJECT SUMMARY: OUTLINES THE GENERAL OVERVIEW OF THE PROJECT, ORGANIZATIONAL BACKGROUND, THE ENVIRONMENT THE ORGANIZATION EXISTS IN, THE PEOPLE THE ORGANIZATION SERVES AND THE UNIQUE VALUE IT PROVIDES TO ITS AUDIENCE.GOALS: WHAT ARE TWO OR THREE SPECIFIC MEASURABLE GOALS THAT THE SITE SHOULD ACHIEVE? CLEAR GOALS ALLOW THE WEB TEAM THE ABILITY TO FOCUS ON WHAT WILL PROVIDE THE MOST IMPACT AND MOVE THE ORGANIZATION FORWARD.
  • TARGET AUDIENCES: WHO WILL HELP THE ORGANIZATION ACHIEVE ITS STATED GOALS? MOST ORGANIZATIONS SPEAK TO MULTIPLE ORGANIZATIONS (SUCH AS CUSTOMERS, STAKEHOLDERS, INTERNAL AUDIENCE, SUPPLIERS, PARTNERS, SHAREHOLDERS AND/OR GOVERNMENT INSTITUTIONS). AUDIENCE PROFILES INCLUDE DEMOGRAPHICS, PSYCHOGRAPHICS, BRAND PERCEPTIONS, AUDIENCE NEEDS, ONLINE GOALS AND TASKS ROUTINELY PERFORMED.
  • MESSAGES: WHAT ARE THE KEY MESSAGES THAT ATTRACT AND MOTIVATE KEY AUDIENCES TO ENGAGE WITH THE ORGANIZATION? WHAT ARE THE KEY BRAND MESSAGES THAT HELP DIFFERENTIATE THE ORGANIZATION FROM ITS PEERS?
COMPETITION: WHO ARE RIVAL ORGANIZATIONS THAT PROVIDE SIMILAR OFFERINGS TO YOUR AUDIENCE? INCLUDE AN OVERVIEW OF COMPETITIVE ORGANIZATIONS’ WEB SITES, CONSIDERING VISUAL BRANDING, MESSAGING, NAVIGATION, CALLS TO ACTION AND KEY DIFFERENTIATORS.
DEFINING THE SCOPE OF THE PROJECT IS A CRITICAL STEP. ONE OF THE MOST COMMON FRUSTRATIONS WITH WEB PROJECTS IS SCOPE CREEP. BY CREATING A WELL-DEFINED PROJECT SCOPE PLAN THAT OUTLINES SPECIFIC ACTIVITIES AND DELIVERABLES, ALONG WITH SPECIFIC TIMELINES, YOU WILL BE ABLE TO CLEARLY SET EXPECTATIONS FOR YOUR CLIENTS. ONE OF THE MOST COMMON WAYS OF TRACKING WEB PROJECTS IS THROUGH THE USE OF A GANTT CHART. A GANTT CHART NOT ONLY OUTLINES MAJOR ACTIVITIES BUT ALSO THE TASKS ASSOCIATED WITH EACH ACTIVITY AND START AND END DATES. THE GANTT CHART PROVIDES A VISUAL REFERENCE FOR THE TEAM, SHOWING THE TIMEFRAME OF EACH STEP AND THE DEPENDENCIES BETWEEN STEPS. THE GANTT CHART ALSO CREATES ACCOUNTABILITY BETWEEN THE WEB TEAM AND THE CLIENT (WHICH COULD BE AN OUTSIDE CLIENT OR SIMPLY YOUR BOSS), LETTING THE CLIENT AND THE TEAM KNOW THAT THE DELIVERY SCHEDULE IS DEPENDENT ON EVERYONE HITTING THEIR MARKS; IF SOMEONE MISSES A DATE BY A DAY, THE SCHEDULE SHIFTS BY A DAY.
SITE ARCHITECTURE INCLUDES THE SITEMAP AND WIREFRAMES OF PAGES. CREATING THE SITEMAP ENSURES THAT YOU’VE CONSIDERED ALL THE KEY PAGES IN THE SITE, SHOWING THEIR RELATIONSHIP TO EACH OTHER AND DEFINING HOW THE STIES OVERALL NAVIGATION SHOULD BE STRUCTURED. WIREFRAMES PROVIDE A DETAILED VIEW OF THE CONTENT THAT WILL APPEAR ON EACH PAGE. ALTHOUGH THEY DO NOT SHOW ANY ACTUAL DESIGN ELEMENTS, THE WIREFRAMES PROVIDE A GUIDE FOR DEFINING CONTENT HIERARCHY ON THE PAGE.
ONCE THE BLUEPRINT FOR THE SITE HAS BEEN DEFINED THROUGH THE CREATION OF THE SITEMAP AND WIREFRAMES, THE NEXT STEP IS TO CREATE A VISUAL STYLE. THE OVERALL VISUAL STYLE WILL MOST LIKELY BE DETERMINED BY THE VISUAL BRAND OF THE ORGANIZATION; THE GOAL BEING TO CONNECT THE WEB WITH ALL OTHER FORMS OF THE ORGANIZATION’S COMMUNICATIONS. THE ORGANIZATION’S BRAND PLAYS AN IMPORTANT ROLE IN THIS PART OF THE PROCESS, AS DESIGNERS WILL WANT TO VISUALLY CONVEY KEY BRAND PERCEPTUAL IDEAS WITHIN THE DESIGN.
WITH DESIGNS APPROVED, IT’S TIME TO FLESH OUT THE DESIGN OF THE PAGES, DEVELOP NEW CONTENT AND REFINE OLD CONTENT, CREATE VIDEOS, SLIDESHOWS, PODCASTS AND OTHER MEDIA THAT WILL APPEAR ON THE SITE AS WELL AS START TO BUILD OUT THE HTML AND CSS OF THE SITE.
BEFORE THE SITE IS LAUNCHED, IT WILL BE PLACED ON A PRODUCTION SERVER WHERE ONLY INTERNAL AUDIENCES AND ANYONE WHO YOU SHARE THE LINK WITH CAN VIEW IT. TESTING OF THE SITE IS CRITICAL AS THERE WILL INEVITABLY BE ISSUES THAT NEED TO BE ADDRESSED BEFORE THE SITE GOES LIVE. THERE IS NOTHING THAT ERODES A BRAND MORE THAN A SITE THAT DOESN’T FUNCTION PROPERLY OR THAT HAS MISSPELLINGS OR BROKEN DESIGN ELEMENTS. AT THIS STAGE THE SITE WILL NEED TO BE REVIEWED ON MULTIPLE BROWSERS (FIREFOX, SAFARI, INTERNET EXPLORER) AND MULTIPLE DEVICES (LAPTOPS, TABLETS, AND MOBILE) TO SEE IF AND WHERE BREAKS OCCUR.
THE BIG DAY. YOU’VE TESTED THE SITE, HAD IT REVIEWED AND APPROVED BY THE PROJECT STAKEHOLDERS, AND YOU’RE READY TO LAUNCH. BUT ONCE THE SITE IS LAUNCHED, THE PROJECT ISN’T OVER — YOU SHOULD BE PREPARED TO ADDRESS FEEDBACK FROM USERS ADAPTING TO THE NEW SITE. EXPECT TO MAKE SOME IMMEDIATE CHANGES TO THE SITE, SUCH AS FIXING BROKEN LINKS, EDITING COPY AND MAKING ADJUSTMENTS. THE WEB IS A FLUID MEDIUM THAT CHANGES ON A DAILY, IF NOT HOURLY BASIS — CHANGE IS INEVITABLE.

WEBSITES ARE LIVING, BREATHING ENTITIES AND NEED CONSTANT CARE AND MAINTENANCE. UPDATING CONTENT, MAKING CHANGES TO THE BACKEND AND FIXING BROKEN LINKS ARE ALL IN A DAY’S WORK.ALL OF THESE PHASES ARE CRITICAL TO THE WEB DESIGN PROCESS. BUT THE THREAD THAT RUNS THROUGH THE PROCESS IS STRATEGY: THE DESIRE TO ACHIEVE A GOAL, TO MOVE THE ORGANIZATION FORWARD, TO PROSPER IN A COMPETITIVE ENVIRONMENT. LET’S TAKE A LOOK AT WHAT STRATEGY IS, HOW IT IS FORMULATED AND HOW IT TRANSLATES TO THE WEB.

Offering the best possible experience to the user of your site, whatever their needs, is essentially the role of UX Design . This is why it is a key step in the design of a site or an application. Our UX Designers take this user-centric approach to heart, which allows them to build customer journeys and fluid, intuitive but above all useful navigations. Useful both to meet the needs of users but also to meet your marketing objectives (conversion, lead generation, subscription, views, etc.) It is by identifying a problem that we can find a solution. User research is then a valuable tool for understanding and decoding user behavior. The analysis of statistics, traffic, conversion or time spent on the site is another to determine the blocking points, misunderstanding or lack of information for the user to achieve his goals.
The hierarchy of information is also part of the work we do to facilitate access to content.

We also rely on user tests or prototypes to optimize the customer journey and increase the performance of your site to the maximum.

A well thought out navigation is a site on which users stay longer. A compelling user experience is also a satisfied customer, even though your site is sometimes the first point of contact they will have with your brand. Reason why UX design is so important.

The role of the sign UI , also called interface design, is to bring the creative touch to your site. Once the content has been prioritized and the navigation principles established, you must now give a strong visual identity to your interface.

Our creatives are able to develop a graphic or digital identity that will look like you, or to adapt an existing identity to the interface of your desktop or mobile site.

We take particular care to transcribe your brand through optimal navigation: its codes, its identity , its messages, and therefore the image you wish to convey. Accuracy of a typography, a palette of colors, patterns or shapes, nothing is left to chance to offer an experience that will mark the minds of your users while boosting your performance . The interface design will also enhance your content, whether editorial or video.

As a creative agency , we like to spread our sense of aesthetics and beauty in the service of pleasant browsing experiences for your users and efficient for you. If the UI design is on the border between aesthetics and functional, our team of multidisciplinary designers knows how to bridge the gap to obtain a clever mix between performance, ergonomics and creativity.
All while bringing a dose of sobriety, readability, interactivity, fluidity, availability and accessibility.

Designer, shaping, inventing, drawing, creating, innovating are terms that drive the daily life of the creative teams at LDJ Brands.

If a picture is worth 1000 words, relevant content writing will give your site another flavor and help you get the right messages across .
Indeed, your users will seek to obtain clear and limpid information as quickly as possible. For this, defining a tree structure and prioritizing the information are key steps to achieve this.

Beyond finding the right formula, the one that will make people react or smile, our designers – editors will seek to broadcast a precise message on your site, resonating with your editorial charter and giving even more character to your digital identity.

Putting content into form and thinking of all this as a whole, that is the challenge of an effective and creative design – writing that will help you achieve your objectives and best meet the needs of your users. To do this, we develop precise but flexible editorial charters so that they can come to life on different media and help you send the right messages to the right people, in strategic places on your site.

We are committed to creating quality content. Editorial or video content that will interest and be useful to your users but which can also boost your SEO and optimize your natural referencing.

Whether on an e-commerce site, a showcase site, corporate or a landing page, we will have the words to present your offer, product or service, send strong messages to your employees or convince your users to become your future customers.

If thinking user centric is the condition to offer a simple, fluid and optimal navigation, meeting your marketing or communication objectives will also be part of the challenge.

Our strategic center therefore begins by studying the behavior and identifying the needs of your users. He works directly with our UX Designer to develop user journeys and define each of the features.
The wireframes are then carefully created to begin to bring the different pages of your site to life from a functional point of view and to prioritize the information.
Our designers – editors will intervene in parallel to define the content strategy present on your site by producing an editorial charter if necessary. But also, by writing relevant content capable, depending on the objectives, of pushing for action and spreading the right messages.

Then comes the web design stage which will bring the creative touch that will make your site a site that looks like you and that will not leave your visitors indifferent.

But designing a site also requires technical expertise. Back-office architecture, loading time, performance and analytics monitoring nothing is left to chance so that your site is for you a major tool for your business and your communication.

Our teams of developers will frame your project to identify the best technology(ies) to adopt and define the most appropriate hosting solution for your site to be visible and accessible.

And once your site is online, we can help you develop an activation campaign to make it known and generate traffic.

SEO (Search Engine Optimization) is a key step in designing a site and allowing you to position your site in a sustainable way on search engines.

Getting qualified traffic to your site will make it easier for you to turn prospects into customers, but also improve your visibility and your brand image.

First step: set up an SEO strategy by identifying the right keywords but also an adequate content strategy in order to be identified as experts by your audience and in a relevant way by search engine algorithms.

Natural referencing is a work of substance, but also of form: an optimal site architecture to respect all the technical constraints related to SEO, and carefully written content to align with the defined strategy.
In our design, whether functional or technical, we take particular care to integrate the constraints linked to SEO: tags, URL structure, site page loading times, internal linking, rich extracts, etc.

Working on a site’s SEO is a relevant way to gain visibility without investing in media or keywords.

BRAND IDENTITY