IN TODAY’S DIGITAL LANDSCAPE, IT TAKES MEANING AND EMOTION TO CRAFT A TRUE CONNECTION. WE ENGINEER EXPERIENCES THAT MAKE LONG-LASTING CONNECTIONS BY FUSING DESIGN SENSE WITH A SENSE OF PURPOSE.

BRAND IDENTITY

A brand is more than a logo, and it’s more than your values. A brand is your overall presentation of your product or service and how it should resonate with your target customer. The word “branding” is often misused as the logo of the brand. A logo is a very important element of branding but it is not the brand. It is an icon that lends a clear and consistent voice for your company.

Brand Identity

A STRONG, UNIFIED VOICE FOR YOUR COMPANY

We do the research for you to come up with a robust Brand Identity that will get you through any marketing initiative, any time. Building a successful Brand Identity creates a strong, unified voice for a company at every touch point which leads to consumer familiarity and loyalty. The fact is, brand identity or branding strategy coupled with the business strategy, provides the direction for key decisions in your organization along with developing your brand culture, marketing campaigns, and design execution. It is the first step to success.

SUCCESSFUL BRAND IDENTITY BEGINS WITH A LOGO

Your logo provides the foundation for all marketing strategy and creative work. Your most distinctive asset, it has the ability to evoke feelings and emotions, whether or not people are familiar with your brand.

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A STRONG, UNIFIED VOICE FOR YOUR COMPANY

Successful Brand Identity strategy allows you to control, maintain, and protect your image. Successful branding is about transforming your business by making your brand matter more to customers.

A CENTRAL ELEMENT FOR CONSISTENCY

Every brand style guide has a central brand theme from which all other parts expand. This central theme is a consistent program of visual and verbal identity which is essential to drive not just brand recognition, but brand preference.

BRAND IDENTITY PACKAGES
ESSENTIAL
This is the start of your story. We’ll create a logo that will represent your brand.
PREMIUM
Our logo + identity package is designed to take your brand to the next level. It includes a brand identity guide that will govern your brand from collateral to website.
SIGNATURE
This is the in-depth approach. You will walk away with a logo, brand style guide, and implementation tools to maximize your company’s appeal.

STEPS

Steps to building a powerhouse brand.

Brand guidelines, also known as a brand style guide, is the document containing information about a brand’s purpose, vision, mission, values, positioning, proposition, story, history, philosophy, culture, brand architecture, and messaging. It reveals the defining strategic and visual brand asset management and usage in the context of language, technical mechanics, print materials, and design and online application.

A BRAND STYLE GUIDE HAS A CENTRAL THEME FROM WHICH ALL OTHER PARTS EXPAND. THIS CENTRAL THEME IS A CONSISTENT STRATEGY OF VISUAL AND VERBAL IDENTITY WHICH IS ESSENTIAL TO DRIVE NOT ONLY BRAND RECOGNITION, BUT BRAND PREFERENCE. LOGO AND STYLE GUIDELINES UNIFY THE BRANDS COMMUNICATIONS TO CREATE A CLEAR, CONSISTENT MESSAGE AT ALL TOUCH POINTS.

INCLUDED IN A BRAND STYLE GUIDE:

  • BRAND PHILOSOPHY, POSITIONING, STORY, VALUES
  • COLOUR PALETTE
  • BRAND FONTS & TYPOGRAPHIC HIERARCHIES
  • BRAND LOGO SIZE, POSITION & CLEARANCE
  • DESIGN THEME
  • PACKAGE DESIGN
  • PAPER & PRINT SPECS
  • ONLINE USAGE, DESIGN, AND DEPLOYMENT
  • BRAND COLLATERAL DESIGN & APPLICATION
  • BRAND EXHIBITION STAND DESIGN & APPLICATION
  • ADVERTISING DESIGN, APPLICATION, AND DEPLOYMENT
  • WEB APPLICATION
  • KEY BRAND TEXT MESSAGES & DESCRIPTORS
  • PHOTOGRAPHY AND/OR ILLUSTRATION STYLE, AND COMPOSITION
  • BRAND APPLICATION CHECKLIST

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GRAPHIC DESIGN

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