In today’s digital landscape, it takes meaning and emotion to craft a true connection. We engineer experiences that make long-lasting connections by fusing design sense with a sense of purpose.

A central element for consistency.
brand identity

Successful brand identity strategy allows you to control, maintain, and protect your image. Successful branding is about transforming your business by making your brand matter more to people.

A brand is more than a logo, and it’s more than your values. A brand is your overall presentation of your product or service and how it should resonate with your target customer. The word “branding” is often misused as the logo of the brand. A logo is a very important element of branding but it is not the brand. It is an icon that lends a clear and consistent voice for your company.
brand identity

A brand is more than a logo, and it’s more than your values. A brand is your overall presentation of your pr

A brand is more than a logo, and it’s more than your values. A brand is your overall presentation of your product or service and how it should resonate with your target customer. The word “branding” is often misused as the logo of the brand. A logo is a very important element of branding but it is not the brand. It is an icon that lends a clear and consistent voice for your company.

brand identity

We research

everything

to build a robust

brand identity that will

guide you through any

marketing initiative.

 Building a successful brand identity creates a strong, unified voice for a company at every touch point which leads to consumer familiarity and loyalty. The fact is, brand identity coupled with the business strategy, provides the direction for key decisions in your organization along with developing your brand culture, marketing campaigns, and design execution.

It is the first

step to success.

A great brand identity serves as a key to your business strategy, by communicating your functional message, your personality, your values, and aspirations.
brand identity by life in design
Brand identity.
brand identity by life in design
Brand identity.
brand identity by life in design
Brand audit and direction.
design services by life in design
Logo.
brand identity by life in design
Brand identity book.
design services by life in design
Brand redesign.
design services by life in design
Brand design.
brand identity by life in design
Logo.
design services by life in design
Brand identity and logo.
design services by life in design
Logo.
logo by life in design
Logo.
design services by life in design
Brand guidelines.
design services by life in design
Logo.

Creating a logo means considering each of its aspects and uses. It is the central element of a brand identity . For this reason he must accurately evoke a potentially enormous number of notions. In order to avoid too much complexity which often leads to dead ends, the agency guides you through a proven and approved methodology.
It is of course through a brand platform and a strong brand strategy that we can give birth to the timeless symbol that the logo must be. It is possible to opt for figurative or more abstract approaches, as long as the main idea is powerful.

Through brand support , we offer benchmark and target analyzes to guide the creation of the logo. We offer you mood boards and develop your graphic charter in parallel to ensure the perfect integration of your brand identity.

The essential rules that govern its creation have evolved with digital uses, but the basic principles remain the same. It must be fully integrated into a graphic charter , available on multiple media. Yesterday the black and white fax was a known crash test. Today it must be displayed perfectly in the hollow of a mobile site and UX with changing ergonomics. The perfection of our digital tools allows to date a quality close to the print.
We must also think about its variations for social branding, in different sizes and formats.

The agency helps you forge the character and personality of your brand by coordinating the best solutions and providing the best experience in your field.
We work in line with your objectives, based on a central vision of creation. Brand strategy , content , whether during repositioning or brand creation , is taken into account in each stage of identity design.
Audit and market studies , like target analysis , are essential to the good design of an identity.

The creation of the logo , or its rejuvenation are often a constituent element which is completed by a carefully considered graphic charter . The sense of detail is essential to position oneself with maturity or in a disruptive way in a sector. The right choice of typo or color draws its essence from the details, guaranteeing accuracy in differentiation.
Our methods guarantee powerful positioning by avoiding the pitfalls of trends or plagiarism.

The identity extends to all the senses by giving the greatest attention to the editorial , sound or even motion design charter, essential in the era of digital and social branding.

We take into account all current or future media, erasing the boundaries between print and digital, between video and augmented reality . Your brand must take place in the future.

Graphic design is at the heart of all the agency’s disciplines. Whether it’s in the design of a graphic charter or an event campaign , we consider it to be at the center of our approach. Our dedicated design department develops each element methodically and is thus involved in all deliverables.
Obviously very present in the design of a graphic charter , our design approach interferes in the realization of social media campaigns , as in the creation of advertising videos.

Three pillars build the graphic language of a brand. The logo and iconography, which encompasses research and photographic production as well as distinctive graphic signs. The notion of colors, which carry within them all the emotional language of graphic design: they are to images what frequency is to music.

A quality graphic design obviously cannot be dissociated from the background and leitmotif of the brand. It is because it draws on all the nobility of the codes it evokes, that it precisely achieves its function by accurately translating what the brand platform will have defined. It agrees with the editorial charter , the illustrations and freezes a graphic charter with accuracy.

The graphic charter is intended to be a harmonious set of visual to ensure that your message is read correctly. It tells who you are, reveals your personality, shows you rather elegant or atypical, discreet or leader, timeless or in tune with the times …

It is a shining reflection of your personality. It visually translates values and identity while being visually appealing. Your graphic charter is therefore of strategic importance and must be thought out with the greatest attention. As part of an ad-hoc creation as well as an identity redesign, we stand by your side to accurately design all of your graphic elements; logo , typography, color charts, illustrations , variations as well as to define their rules of use.

Mirroring the editorial charter , which it supplements, the graphic charter is intended to be a harmonious set of visual orders allowing you to freeze your brand identity and ensure that your message is read correctly.
It tells who you are, reveals your personality, shows you rather elegant or atypical, discreet or leader, timeless or in tune with the times…

And because your image, like your speech, comes together, combines, and evolves, we imagine in detail its perimeters of use in order to ensure its homogeneity whatever the media and the variations.
Backed by graphic design , the graphic charter allows all actors to manipulate your image rigorously, without false notes.

It is the shining reflection of your personality. It visually translates your values, your brand identity while appearing attractive to your target.
Your graphic charter is therefore of strategic importance and must be thought out with the greatest attention. Seekers of harmony, chromatic alchemists, poets of images, artists of letters, avant-gardists of style are all creative and innovative personalities who make up our artistic direction pole, where visual semiology is of great importance.
As part of an ad-hoc creation as well as an identity redesign, we stand by your side to accurately design all of your graphic elements; logo , typography, color charts,illustrations , variations,… as well as to define their rules of use.

More than ever, your communication strategy will lead you to speak out, to dialogue with your communities, and even to engage on subjects that make society. A significant part of your brand identity is now linked to your language. All of your social branding is based on your editorial charter . It is the latter that defines the relationship you want to maintain with your community, your style, your temperament, as well as the image you want to convey. It is therefore necessary to have clearly identified your target audience and to have clearly defined your communication objectives before speaking out.

On the other hand, the vast majority of Internet users having recourse to search engines, it is advisable to imagine an SEO strategy provided with dedicated lexical fields, judicious keywords and to compose, at the heart of your writings, a solid plan mesh.
Just like your logo and your graphic design , the editorial charter is a major distinctive sign. Like your graphic charter , your editorial charter compiles various aspects of your semantic identity but also endeavors to describe the most suitable way to dispose of it.

LDJ Brands supports you in building solid foundations for your content strategy , both in defining your editorial line and in your production processes.
We will help you to have a convincing speech thanks to relevant themes and communication angles, to choose an appropriate tone (technical or literary, laconic or developed, etc.). For each medium, we will advise you on the most suitable writing style, on the most harmonious compositions.
We will ensure that with regard to the medium, your speech is unique and impactful.

A complete social branding is built from several angles. Depending on the speeches and posture of the brand, it must first be consistent with a previously identified positioning, tone and content strategy. For this, it relies on the brand platform. In essence, it comes in a large number of formats. On sometimes animated supports such as video or carousel thumbnails for example, and of course, for all the specificities of social platforms. From the banner to the profile icon, including all the specific inserts. The charter and its graphic design must be designed if not adapted to these constraints. Should we embrace a varied number of iconographies or, for example, be limited to artwork ? The elements then join the brand’s brand book .

To focus the reflection and the execution methodology, it is necessary to first ensure the content strategy, even the strategic planning and establish the most appropriate elements.
The codes of social networks imply a form of mimicry that tends to smooth out the particularity of brands. We recommend working essentially around the desired specificities and thus establishing a rewarding differentiation.
The editorial charter plays a key role in this posture because it comes to build a general tone as important as the brand identity on the graphic design aspect .

Target analysis is a founding element of social branding because it helps guide publication typologies and best adapt graphic charter elements to the desired content.
Finally, the notion of conversation with the different audiences must guide the choices of social branding, because the users themselves are an extension of the brand by appropriating its codes and creating content.

brand strategy