How is your brand performing?

If you don’t know, you’re not alone. It can be difficult to see your own brand objectively.

brand audit

Deliverables. What will you get in your brand audit?

A brand audit, or brand evaluation, is a thorough examination of your brand’s current position in the marketplace and a review of its effectiveness. It helps you determine the strength and weaknesses of your brand, inconsistencies, and opportunities for improvement and new developments.

What’s working, and what can work better?

A brand audit will help you make smarter decisions about your brand through a precise evaluation program designed to understand the needs, beliefs, and expectations of your audience and prospective customers. It will help give you insights into your brand’s impact and performance in the marketplace and why it’s not delivering.

brand audit
brand audit

Deliverables. What will you get in your brand audit?

A brand audit, or brand evaluation, is a thorough examination of your brand’s current position in the marketplace and a review of its effectiveness. It helps you determine the strength and weaknesses of your brand, inconsistencies, and opportunities for improvement and new developments.

What we investigate during a brand audit.

A brand audit will help you make smarter decisions about your brand through a precise evaluation program designed to understand the needs, beliefs, and expectations of your audience and prospective customers. It will help give you insights into your brand’s impact and performance in the marketplace and why it’s not delivering.

Asset review.
  • Website.
  • Marketing collateral.
  • Communications.
  • Social media.
  • Video review.
  • Brick and mortar visit if applicable.
Strategy review.
  • Purpose, vision, and mission statements.
  • Business plans.
  • Brand positioning.
  • Marketing plan.
  • Brand plans.
Market research.
  • Positioning.
  • Brand assets.
  • Brand extensions.
  • Products.
  • Equity measures.
External research.
  • Competitor analysis.
  • Industry reports.
  • Customer interviews and comments.
  • Stakeholders.

Knowing your core target and your market are the cornerstone of a successful brand strategy . The benchmark , quantitative and/or qualitative market studies and active monitoring are all tools that will allow you to identify weak signals in your sector in order to anticipate future consumer expectations. It is on the basis of this knowledge, which not everyone will necessarily have, that you will build an effective 360° campaign , able to respond to changes in the market. Because it is not only a question of adapting, of reacting with a delay in the development of a sector, but rather of anticipating the needs in order to evolve accordingly.

Brand support therefore begins with the analysis of the ecosystem in which your company operates. That is to say its market, its competitors and the behavior of its targets , but also its internal functioning. Thus , the audit phase aims to identify the untapped opportunities and potential of your brand . Whether it’s a corporate behavior that will set the tone for your editorial strategy , or an insight that will reveal a whole new part of communication to develop, we are here to unearth the nuggets hidden under the surface.

Strong brands make more money. The stronger your brand, the more powerful your business. A powerful brand can inspire, captivate and engage your audience, consequently dramatically increase your bottom line. However, even strong brands need an audit or review to keep them on track. A robust, consistent brand means you will spend less money on attracting new customers. Your current customers keep coming back to you, and you are able to charge a premium price. A powerful brand also encourages referrals, both online in the social engagement arena and offline in physical form, and are consequently a critical part of the brand and its profitability. Equally, a weak, disconnected, out-of-touch brand will gradually see its market shrink, falling sales and ultimately put you out of business. A comprehensive brand audit can reveal new growth opportunities for your brand, and new ways to make your brand resonate with both existing and a new generation of target customers who will represent your brand’s long-term future.

Elaborate and carefully crafted visual information is essential for creating easily grasped, rich and inspiring corporate or product communications. Besides being a highly effective medium to transmit rational information, visual communications allow for conveying subtle emotional messages, securing the right setting and inconspicuously pointing your customer’s attention to slight details that increase perceived value of your product. We will help you plan, conceptualize and design outstanding visual communications that perfectly match your specific industry standards and your business needs. From eye-catching, illustrated infographics for corporate printed periodics to highly photorealistic, imagination-igniting architectural or product visualisation for promo materials, we will provide you with the top-grade visual materials that will win you new clients.

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To craft effective social media, we know who we’re talking to. To explore their world. That means taking a deep dive into their culture, to understand the context and play by their rules. What do they like? What do they not like? Do they prefer pizza or pasta? Or are they gluten intolerant? In concrete, it means keeping track of trends, events, and movements that might have an impact their life. To figure out how to be a part of their culture instead of interfering with it.

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Probably, the most dynamically developing and the most effective marketing communication platform ever, the Web offers virtually unlimited possibilities for conveying your message across to your customers. To be noticed, however, it should be fresh and engaging, offering a wide variety of relevant content, functionally rich and easy to use. Most importantly, it should have a power to ignite your prospect’s imagination about your product or company with a unique and smart design that converges all success prerequisites into one robust solution. We will help you meticulously plan, prototype and execute an award-winning website that will push you far ahead of the competition and secure you a groundbreaking marketing tool for years to come. We work proactively from conception to deployment and will help you measure and improve the solution based on the customer interaction analysis.

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Devotion to modern design with fierce attention to detail.

The key to strategic planning is to observe and understand relevant market trends.
brand strategy
Your customers know you, but can you say the same? Target analysis makes it possible to move from blind communication to enlightened communication. This analysis is both quantitative, via socio-demographic data, and qualitative, via interviews or brand personas. It will be a question of analyzing the relationship of consumers to your brand, but also to its competitors or to the more general questions of your sector. Whether you want to test the impact of an editorial charter , the relevance of a digital activation or the emotions conveyed by your brand platform , target analysis is the very foundation of your communication strategy. If the target analysis seems intuitive for subjects directly related to the brand platform or your communication campaign , it can also concern less obvious issues. For example, it is relevant to carry out a target analysis for UX and UI design ergonomics tests in order to understand user behavior on your next website or their expectations with regard to the content of the site. Located upstream of the communication strategy , the analysis of the targets will therefore make it possible to direct the strategic and creative reflection in the right direction, in order to ensure a 360° communication aligned with the expectations of its market.
Knowing your core target and your market are the cornerstone of a successful brand strategy . The benchmark , quantitative and/or qualitative market studies and active monitoring are all tools that will allow you to identify weak signals in your sector in order to anticipate future consumer expectations. It is on the basis of this knowledge, which not everyone will necessarily have, that you will build an effective 360° campaign , able to respond to changes in the market. Because it is not only a question of adapting, of reacting with a delay in the development of a sector, but rather of anticipating the needs in order to evolve accordingly. Brand support therefore begins with the analysis of the ecosystem in which your company operates. That is to say its market, its competitors and the behavior of its targets , but also its internal functioning. Thus , the audit phase aims to identify the untapped opportunities and potential of your brand . Whether it’s a corporate behavior that will set the tone for your editorial strategy , or an insight that will reveal a whole new part of communication to develop, we are here to unearth the nuggets hidden under the surface.
A brand creation is not just a logo , nor is it just a name. It is a complex system that combines naming, graphic identity , brand platform and editorial charter , all based on market research and an analysis of your targets to direct all our creativity. Some artists know the anguish of the blank page, we rather see it as a creative thrill: everything is possible, everything remains to be done, all you have to do is get started. But no question of moving blindly. Your future brand platform will be inspired by real facts: who are your targets ? What are they waiting for? What are your competitors doing and how is your market changing? So many questions that we ask ourselves in order to make sure that we will aim just before even starting the creative phase. It is only then that we start the graphic and editorial identity , via a logo , a name and a baseline ., the holy trinity of branding. But these assets are only the visible tip of the iceberg, under the surface lie the brand platform, the communication strategy, the values ​​etc. A complex and exhaustive cosmogony that brings your brand to life. Something to inspire your 360° campaigns , from sensational digital activation to the smallest social media post . And always with meaning and emotion, of course.
Fertile ground for your communication plans, the brand platform is a valuable resource from which your digital strategy as well as your content strategy draw their essence. Whatever your advertising actions, it must refer to but above all be in accordance with all of its prescriptions. Its main principles give meaning to your brand, control its image and messages, and even influence its development. As part of our brand support , we recommend writing this platform as soon as your brand is created . Since it will go so far as to inspire the graphic and editorial charters that will govern all of your communication actions, we believe that it must be designed in a single time, prior to any presence. Nevertheless, in the context of a pivot or an identity redesign, we will be able to guide you as well as possible to set the tone and direction of your new start. If it was common for these platforms to be limited to internal use, it is now common for them to be made public and considered as communication elements in their own right. They become the guarantors of a brand’s commitments, values ​​and positions and thus forge a strong bond with their audience. It is through the rigorous establishment of your brand platform that you will succeed in uniting loyal communities and generating preference for your brand. In the era of engaged marketing, it’s time to germinate your identity into a real lever for growth.
From the creation of your brand to the analysis of your campaigns, our agency stands by your side for all the major moments in the life of your project. To calmly approach your market, we carry out the audit and the study . Our strategic planning center observes the major trends in your sector, studies your competitors and helps you position yourself on the most promising path. We are also committed to carrying out a meticulous analysis of your target , from their expectations to their consumption preferences but also from their purchasing paths so that you are present at the heart of their habits. Gone are the days when brands had to be everywhere, all the time. You must now be close to your audience, share their convictions and create reciprocity. To establish the bases of effective and coherent communication, we take the time to design a set of documents essential to the dissemination of your messages; your brand platform , your graphic charter and your editorial charter . All these documents, the synthesis of which forms your brand identity, allow us to imagine campaigns in your image, memorable because vectors of sensations and charged with emotions. From your digital strategy to your content strategy , we develop the plans for your success. Video, augmented and virtual reality, graphics, websites, applications, print, events… our agency with plural skills and collaborative intelligence, with the ambition to break with you, with the monotony and boredom of traditional communication to create moments never experienced before, which are out of the ordinary. Moments of communion between your brand and its consumers.
By its holistic nature, the content strategy is the cornerstone around which each communication territory revolves. It is therefore a pivotal stage that can be imagined from the first notes of the creation of a brand or a campaign. . Because, whether you want to acquire new leads, retain your community, generate trust or establish your legitimacy, speaking out through an intelligent content strategy is a tremendously powerful tool. But to avoid bad buzz and be heard rather than listened to, you should however handle your content with agility. From the start, LDJ Brands accompanies your brand in clearly defining your communication objectives to set up a powerful, attractive and personal message. For this, our agency guides you step by step, from the study of the market that you wish to integrate, to the benchmark of the competition until the audit of your values ​​and your actionable resources . Our teams are committed to enhancing your uniqueness by bringing added value to your stories through rigorous rhetoric and narration in your image. In addition, our strategic planning department, which analyzes major societal trends such as weak signals, will ensure the correct positioning of your content as well as its distribution according to a personalized schedule and on the most appropriate channels, whether be it hyper-specialized relays or innovative and creative ways. To do this, he can rely on your brand platform, which brings together all of your identities, values ​​and promises. Often associated with the digital strategy due to the predominance of the conversational within social networks and their community, the content strategy actually takes on a plethora of aspects as the possibilities that allow you to address your target in an atypical way are numerous.
In our strategic planning studio , we draw our inspiration everywhere, from the abundance of art and culture, from literature and video games. Every day we read, we study, we learn to have the fairest, most balanced portrait of the world. We listen to the present and make its echo resonate in the future, we investigate, explore to anticipate changes in society and deliver our finest analyzes to you. We draw the profile of consumers, we decipher their behavior and outline new growth opportunities. The agency is positioned as an observatory, a control tower at your side to guide you in your brand creation , in your market research , your target analysis . Thanks to our constant and meticulous monitoring, we will guide you in the development of your brand platform and your brand book right down to your content strategy . To best meet your needs, we combine our fiery imagination and our sharp critical sense to enrich your thoughts and merge your brand, your products with the needs of your customers. The objective of strategic planning is to observe and understand the context in which your request is positioned in order to respond to it with a relevant strategic vision resulting in ultra-personalized and often surprising communication recommendations.
Digital transformation is the major challenge for companies wishing to adopt coherent and complete 360° communication . Digital transformation refers to all the tools allowing your brand platform to be embodied on digital media. It generally includes the website , the social media strategy and the content strategy of the brands. In addition to ensuring a real online presence for your brand, digital transformation is a vast field of expression in terms of creativity and speaking out. Our mission as a creative agency is to identify the media supports that will support you in your digital transformation in the most relevant way possible. Depending on the brands, we will not make the same use of a video , an infographic or a showcase or e-commerce site, for example. Your brand must of course adapt to a new sector of which it has not yet mastered the codes, but that does not mean that you have to be content with copying and pasting what is already done! In terms of brand-content , it is by matching brand identity and digital transformation that we create value.
The digital strategy aligns your brand platform with your brand-content strategy and your social media strategy . In short, it allows you to bring consistency and guarantee a homogeneous discourse between your online and offline communication media. Digital can often be mistakenly perceived as a cold medium devoid of human contact. However, with the right tools and the creativity to exploit them, digital can be a powerful vector of emotion that will find its place in your communication strategy. Indeed every detail, every content , if not left to chance, can be a gateway to your world. A universe which, provided it is well thought out and in tune with digital codes, can perfectly bridge the gap between new technologies and your brand values. Because even if digital implies technology, the latter can be used wisely to create proximity, human connection, at the heart of your 360° campaign . Digital activations , for example, are a fine illustration of a hybrid format that places this technology at the service of emotion and interaction: two essential components of the “wow effect” so sought after by brands today.