Understanding the perception people have of your business is a key to success.

BRAND AUDIT

CHECKUP / REVIEW / EVALUATION

A brand audit enables you to identify your brand’s strengths and weaknesses together with opportunities for innovation and growth. Strong brands are more profitable brands. They enable you to command a premium, ensure customer preference,  and build customer loyalty. Customer loyalty reduces marketing costs to maintain your position in the marketplace.

Brand Evaluation

GET A BRAND AUDIT TO MITIGATE RISK AND BUILD A STRONGER BRAND

A brand audit will help you make smarter decisions about your brand through a precise evaluation program designed to understand the needs, beliefs, and expectations of your audience and prospective customers. It will help give you insights into your brand’s impact and performance in the marketplace and why it’s not delivering.

A BRAND EVALUATION CAN KEEP YOUR BRAND FRESH AND RELEVANT

The marketplace is an ever changing landscape. Your business with have to evolve and change with it to keep a competitive edge. Take the step to evaluate your company, so you can watch it grow.

 See Recent Projects

A STRONG, UNIFIED VOICE FOR YOUR COMPANY

Brands have a life cycle. They are formed with great promise, grow, and then plateau. Without intervention they can begin to lose relevance as people move on to the latest new thing. A brand audit helps you monitor this cycle so you know when to revitalise it to keep it fresh.

A BRAND AUDIT ENABLES YOU TO IDENTIFY AREAS FOR GROWTH.

A brand audit can reveal new growth opportunities for your brand, and new ways to make your brand resonate with both existing and a new generation of target customers who will represent your brand’s future.

BRAND AUDIT
ESSENTIAL
This is a basic look at your brand. It will include brand positioning, strengths and weaknesses, a social media review, and website review.
PREMIUM
This includes everything from the essential package and also includes market position, competitor analysis, brand recognition and emotional response testing, general staff research, blind experience research, and review of both business and marketing plans.
SIGNATURE
This is the in-depth approach. It includes everything from the Essential and Premium packages and goes deeper into your business. It includes industry analysis, customer interviews, staff competency interviews, and general efficiency of office and internal communication.

FAQ

Frequently Asked Questions About Brand Audits

Essentially a brand audit will reveal how the customer perceives your brand, how your brand compares to the competition and how your brand has performed.

A BRAND AUDIT IS A THOROUGH EXAMINATION OF A BRAND’S CURRENT POSITION IN THE MARKETPLACE AND A REVIEW OF ITS EFFECTIVENESS. IT HELPS YOU DETERMINE THE STRENGTH AND  WEAKNESSES OF YOUR BRAND, INCONSISTENCIES, AND OPPORTUNITIES FOR IMPROVEMENT AND NEW DEVELOPMENTS.
STRONG BRANDS MAKE MORE MONEY. THE STRONGER YOUR BRAND, THE MORE POWERFUL YOUR BUSINESS. A POWERFUL BRAND CAN INSPIRE, CAPTIVATE AND ENGAGE YOUR AUDIENCE, CONSEQUENTLY DRAMATICALLY INCREASE YOUR BOTTOM LINE. HOWEVER, EVEN STRONG BRANDS NEED AN AUDIT OR REVIEW TO KEEP THEM ON TRACK.

A ROBUST, CONSISTENT BRAND MEANS YOU WILL SPEND LESS MONEY ON ATTRACTING NEW CUSTOMERS. YOUR CURRENT CUSTOMERS KEEP COMING BACK TO YOU, AND YOU ARE ABLE TO CHARGE A PREMIUM PRICE. A POWERFUL BRAND ALSO ENCOURAGES REFERRALS, BOTH ONLINE IN THE SOCIAL ENGAGEMENT ARENA AND  OFFLINE IN PHYSICAL FORM, AND ARE CONSEQUENTLY A CRITICAL PART OF THE BRAND AND ITS PROFITABILITY. EQUALLY, A WEAK, DISCONNECTED, OUT-OF-TOUCH BRAND WILL GRADUALLY SEE ITS MARKET SHRINK, FALLING SALES AND ULTIMATELY PUT YOU OUT OF BUSINESS.

A COMPREHENSIVE BRAND AUDIT CAN REVEAL NEW GROWTH OPPORTUNITIES FOR YOUR BRAND, AND NEW WAYS TO MAKE YOUR BRAND RESONATE WITH BOTH EXISTING AND A NEW GENERATION OF TARGET CUSTOMERS WHO WILL REPRESENT YOUR BRAND’S LONG-TERM FUTURE.

WHEN INITIATING A BRAND AUDIT ITS IMPORTANT TO DEFINE YOUR BRAND AUDIT OBJECTIVES. A BRAND AUDIT IS TYPICALLY A BESPOKE SERVICE BECAUSE THERE ARE SO MANY DIFFERENT COMPONENTS TO AN ACTUAL AUDIT, ALL OF WHICH MAY NOT BE RELEVANT OR REQUIRED TO CONDUCT AN APPROPRIATE EVALUATION OF YOUR BRAND PERFORMANCE. DEPENDING ON THE LEVEL AND DEPTH OF THE WORK REQUIRED, YOU CAN EITHER CONDUCT YOUR BRAND YOURSELF OR ENGAGE A SPECIALIST BRANDING AGENCY WITH THE EXPERTISE TO CONDUCT THE BRAND AUDIT HEALTH CHECK ON YOUR BEHALF. THE DEPTH AND EXTENT OF A BRAND AUDIT IS LARGELY DETERMINED BY THE SIZE OF THE BRAND, ORGANISATION, MARKET, TIMESCALES AND BUDGET TOGETHER WITH THE SIZE AND POWER OF YOUR BRAND RELATIVE TO THE BUSINESS AND MARKET IN WHICH YOU OPERATE.
  • IMPROVE AND REFOCUS BRAND MANAGEMENT EFFORTS AND CONGRUENCY
  • ENHANCE INTERNAL STAFF BRAND AWARENESS
  • SHARPEN MARKETING COMMUNICATIONS BOTH ON AND OFFLINE
  • PROVIDE INSIGHT INTO YOUR BRAND ARCHITECTURE, BUSINESS STRUCTURE AND BRAND PORTFOLIO
  • EVALUATE AND REFOCUS YOUR BRAND POSITIONING
  • ENSURE YOUR BRAND COLLATERAL IS CONGRUENT AND DELIVERS RETURN ON INVESTMENT
  • PROVIDE DIRECTION FOR YOUR BRAND INTO THE FUTURE
  • SECURE AND GROW THE VALUE OF YOUR BRAND/BUSINESS THROUGH CONSISTENT IMPLEMENTATION OF RECOMMENDATIONS DERIVED FROM BRAND AUDIT FINDINGS

VIEW NEXT

GRAPHIC DESIGN

Learn More