We work with people of conviction to build ethical brands, whose sincerity and beauty resonate through time.
what’s your next step?

WE CONNECT BRANDS WITH PEOPLE BY DESIGNING ELEGANT AND ENGAGING EXPERIENCES.

At the heart of everything we do is the idea of making business better. What drives us isn’t selling our clients a solution, it’s creating something that is going to fundamentally improve their business.

CREATE

Life in Design
Life in Design delivers results driven, boundary pushing campaigns that challenge convention to generate relevant exposure for your company or brand through multiple touch points. Our team brings specialized knowledge that allow us to craft modern content with purpose. We build out extensive strategy, pair it with high-concept creative, and execute it all in-house. Birthed out of a frustration for traditional advertising, we resist the outdated tactics of legacy media. We create new media solutions for new problems.

WE CONNECT BRANDS WITH PEOPLE BY DESIGNING ELEGANT AND ENGAGING EXPERIENCES.

At the heart of everything we do is the idea of making business better. What drives us isn’t selling our clients a solution, it’s creating something that is going to fundamentally improve their business.

TRANSFORM

Life in Design is a vibrant design and communications company based in Toronto. Our approach to work embraces both a quick-thinking, modern attitude towards creative content as well as a dedication to the established crafts of marketing and communications.

Small, yet perfectly formed, our team works with brands, agencies, initiatives and organisations to craft engaging, moving, and human centred messaging with meaning.

THE OBJECTIVE, ABOVE ALL, IS TO CRAFT A STORY THAT PEOPLE WILL WANT TO BE A PART OF.

We apply a combination of marketing insight and carefully cultivated craft to create content that is as emotionally engaging as it is strategically effective.

ENRICH

ENRICH YOUR BRAND WITH NEW STORIES & EXPERIENCES

We make stories that are optimised to be told in a variety of different ways, across a variety of platforms, in a variety of different media ensuring that we’re resonating with all the right people, in all the right places.

The Agency

Life in Design is a branding and communications agency specialised in strategy, architecture, and design for luxury and corporate brands. Passionate about the life and design brands, the Life in Design grew up with the conviction that there is nothing better to distinguish oneself than to be true to oneself.

The branding agency takes the time with its to understand where they are coming from and to their strategic choices to get the most out of their the best of their project.

Because the genius of the brand is built over time. Life in Design agency accompanies you throughout the year so that all your actions feed this same heritage with relevance.

Free and sensitive, we combine our know-how, strategy, design and architecture to meet the needs of our clients.

The Process

We guide you no matter what is at stake for your brand. We have three branding offerings.

Create a brand : We help you create unique universes to make your future brand a success.
Transform a brand : We support companies in revealing their power to successfully transform and speed up their growth
Enrich a brand : We enrich flourishing brands with ideas, styles and new experiences

We address all the sectors : art and culture, food and beverage, industry and service, fashion and jewelry, perfumes and cosmetics, public and health, living spaces, legal, finance and property, and all corporate targets, lifestyle, premium and luxury.

Our expertise includes brand content, activation, digital publishing, digital publishing, campaigns, packaging, architecture, visual identity, naming, brand strategy.

The Deliverables

Our know-how, secret passions and talents:

Strategy : Brand audit, Market research, Target market analysis, Trend analysis, Cultural exploration, Positioning, Field of expression, Vision, Strategic pillars, Brand matrix, Architecture, Storyscope,Brand induction, Activation plan, Storytelling training, Internal communication.

Creation : Logotype, Graphic charter, Iconography charter, Illustration, Animation, Manifesto, Tone of voice, Language charter, Fundamental texts, Storytelling, Publication (Stationery, Brochures, Art books, Magazines), Product (Packaging, One-off pieces), Film.

Expérience : Activation plan, tasting experience, customer journey, event branding, Style book, Design brief, Interior design (hotels, restaurants, offices, furniture design, Website, social media, interactive experiences.

WE LOVE

DESIGN

SPECTACULAR, FRESH, AND ABSOLUTELY AUTHENTIC DESIGNS TO HELP YOU MAKE THE RIGHT STATEMENT.

Dog bowl design.

GRAPHIC DESIGN

Dog bowl design.

GRAPHIC DESIGN

Dog bowl design.

GRAPHIC DESIGN

Dog bowl design.

GRAPHIC DESIGN

Dog bowl design.

GRAPHIC DESIGN

Dog bowl design.

GRAPHIC DESIGN

SEE MORE PROJECTS

THE TOOLBOX

STRATEGY

INSIGHTS
Consumer insight.
Cultural & market trends.
Competitor analysis.
CONSULTING
Brand vision.
Brand positioning.
Brand architecture.
Brand & product launch.
Partnerships.
Retail strategy.
PLANNING
Campaign strategy.
Channel & media strategy.
Paid media strategy.
Consumer journey.

CREATIVE

CREATIVE STRATEGY
Visual identity.
Creative direction.
Art design.
Content development.
Creative collaborations.
CONTENT PRODUCTION: STILLS & VIDEO
Art direction.
Creative production.
Shoot production.
Post production.
Graphic design.
Copywriting.

MARKETING

COLLATERAL
Consumer Insight.
Cultural & Market Trends.
Competitor Analysis.
CONSULTING
Brand Vision.
Brand Positioning.
Brand Architecture.
Brand & Product Launch.
Partnerships.
Retail Strategy.
PLANNING
Campaign Strategy.
Channel & Media Strategy.
Paid Media Strategy.
Consumer Journey.

EXPERIENCES

EXPERIENCE STRATEGY
Concept Development.
Creative Direction.
Consumer Activations.
Cultural Programming.
PRODUCTION
Creative design.
Experience flow.
Creative guidelines.
Brand & product launch.
Partnerships.
Retail strategy.
Online courses.
Engagement concept.

COMMUNICATION

COMMUNICATIONS STRATEGY
Brand Messaging.
Storytelling.
Reputation Management.
Media Strategy.
Media Partnerships.
MEDIA RELATIONS
Brand Features.
Product Placements.
International Showrooms.
Sample Management.